A Digital Creative Leader, Strategist & Designer.
Spring '24 Seasonal Campaign
Project Type: Seasonal Campaign
Date: 2024
Role: Associate Creative Director,
Creative Manager, Project Manager
At Claire’s, I led the digital design team in executing seasonal campaigns, translating seasonal briefs and style guides into engaging experiences across our .com platform. My team was responsible for designing email templates, category landing pages, homepage templates & refreshes, and paid social content. After the creative phase, I managed the front-end development process, ensuring seamless execution from project management to quality assurance, and guaranteeing timely, within-scope delivery. These global campaigns were customized for regions including the United States, United Kingdom, Europe, and translated into French for France. The examples below showcases the Spring 2024 launch.
Campaign
Background
The Spring 2024 campaign marked the start of a year-long celebration, drawing inspiration from the creativity and self-expression of Gen Z and Gen Alpha. The campaign evolved our “Be the Most” theme by spotlighting real creators and influencers who embodied this message. These brand advocates collaborated with Claire’s by creating content, selecting products, and encouraging others to express themselves through Claire’s products. The campaign aimed to inspire and empower consumers to embrace their individuality, positioning Claire’s as a platform for self-expression and creativity.
Lead Digital Designer: Ohad Khen & Lilly Serafimova
Lead Copywriters: Tori Chalmers
Developers: John D'Agostino & Jon Liera
Homepage & Paid Ads
For the Spring 2024 campaign, we created homepage templates that showcased the spring season and supported homepage visibility with dynamic placements highlighting the Gen Z and Gen Alpha collaboration driving to The Collab landing page. Paid ads amplified this newness, showcasing these creators’ stories and driving engagement with a focus on Claire’s as a hub for self-expression and creativity.
Lead Digital Designer: Lilly Serafimova & Ohad Khen
Lead Copywriters: Tori Chalmers
Developers: John D'Agostino & Jon Liera
Category
Landing
Page
For the 2024 Spring campaign, we created a trending category landing page that highlighted key seasonal trends, featuring products styled by Gen Z and Gen Alpha collaborators during the exclusive photoshoot. This experience emphasized how influencers used Claire’s products to express their creativity, driving engagement and inspiring consumers to do the same.
Lead Digital Designer: Lilly Serafimova
Lead Copywriters: Tori Chalmers
Developers: John D'Agostino & Jon Liera
Emails
For the 2024 Spring campaign, we designed email templates that captured the seasonal look and feel, incorporating elements from the Gen Z and Gen Alpha collaboration photoshoot. These templates were created for use throughout the season to highlight new products and trends, and can be used in various ways to tell various stories over the next 3 months while specific collaboration emails showcased influencer stories and styled looks, driving deeper engagement with our audience.
Lead Digital Designer: Ohad Khen
Lead Copywriters: Tori Chalmers
Developers: John D'Agostino & Jon Liera